Did you forget the marketing in your online marketing?
Search traffic and impressions and page rank and link building and keywords and all of that internet stuff is what most search marketers go completely batshit crazy about. Some search marketers will try to get traffic for almost any keyword that is even loosely related to their web page, and to me, they are wasting resources and wasting their time, and cluttering up the internet while they are at it. So doods, stop, you’re making me type in run-on sentences.